Privacy Policy

Last updated: August 29, 2026

Momfree, a brand of XINGHE INDUSTRIAL (HONG KONG)CO.,LIMITED ("Momfree," "we," "us," or "our"), operates momfree.com and the related online store, content, features, products, and customer services described in this Privacy Policy (collectively, the "Services"). Our online store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use the Services, place an order, communicate with us, or otherwise interact with Momfree.

This Privacy Policy applies to the website and online store Services. If the Momfree mobile application displays a separate privacy notice, that notice will govern personal information collected through the application.

If there is a conflict between these privacy terms and our Terms & Conditions concerning the collection, use, or disclosure of personal information, this Privacy Policy controls.

1. Personal Information We Collect

The personal information we collect depends on how you interact with the Services and may include:

• Contact information: name, email address, telephone number, billing address, and shipping address
• Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, or canceled; order number; payment status; shipping details; and transaction history
• Payment information: payment method, billing details, payment confirmation, and limited payment-related information provided by Shopify or the applicable payment provider. Momfree does not store your full payment card number on our own servers
• Account information: login details, preferences, saved information, and account settings
• Communications: information you provide in customer service requests, warranty claims, reviews, surveys, emails, chats, or other communications
• Device and network information: IP address, browser, device type, operating system, network connection, cookies, and similar identifiers
• Usage information: pages viewed, links clicked, products considered, referral source, shopping activity, interactions with advertisements, and how you navigate the Services
• Marketing preferences: email subscription status, advertising preferences, and communication choices
• Affiliate and referral information: referral links, referral source, discount or affiliate code, and related attribution data

We may create aggregated, anonymized, or de-identified information that cannot reasonably be linked to an identifiable individual. Such information is not treated as personal information where permitted by applicable law.

2. Sources of Personal Information

We may collect personal information:

• Directly from you when you browse, create an account, place an order, subscribe, submit a review, request support, or communicate with us
• Automatically through cookies, pixels, local storage, analytics tools, and similar technologies when you use the Services
• From Shopify, payment providers, shipping carriers, fulfillment providers, customer support providers, analytics providers, advertising partners, review platforms, and affiliate or referral platforms
• From social media platforms or other third parties when you interact with Momfree content or features

3. How We Use Personal Information

We may use personal information to:

• Operate, provide, personalize, and improve the Services
• Process payments, fulfill orders, arrange shipping, and provide tracking
• Handle returns, exchanges, refunds, warranty requests, and customer support
• Create and manage customer accounts
• Remember preferences and recommend relevant products
• Send transactional messages about orders, accounts, returns, and support requests
• Send marketing emails and promotional communications where permitted by law
• Measure website performance, customer journeys, advertising effectiveness, and affiliate attribution
• Provide and measure personalized or targeted advertising where permitted by law
• Detect, investigate, and prevent fraud, misuse, security incidents, and unlawful activity
• Comply with legal obligations, resolve disputes, and enforce our terms and policies

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, session replay or interaction analytics, and similar technologies to operate the website, remember preferences, understand usage, improve performance, measure advertising, and provide relevant marketing.

These technologies may be used by Shopify and by services such as Google Analytics, Google advertising services, Meta, Microsoft Clarity, email marketing tools, review tools, and affiliate or referral platforms, depending on the tools currently enabled on the website.

You can control some cookies through the cookie or privacy settings made available on our website and through your browser settings. Blocking certain cookies may affect website functionality, checkout, saved preferences, or other features.

5. Marketing and Advertising

If you subscribe to Momfree marketing emails, we may send product news, offers, educational content, and other promotional messages. You can unsubscribe at any time using the unsubscribe link in an email. We may still send non-promotional communications about your orders, account, warranty, or customer service requests.

We may work with advertising and analytics partners to measure campaigns and show advertising based on your activity on Momfree and other websites or services. Depending on applicable law, some of these disclosures may be considered "sale," "sharing," or processing for targeted advertising even though Momfree does not sell personal information for money.

6. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to:

• Shopify: to host, secure, and operate our online store and related commerce features
• Payment providers: to authorize and process payments and prevent fraud
• Fulfillment and shipping providers: to prepare, ship, track, and deliver orders
• Technology and service providers: to provide hosting, cloud storage, customer support, communications, analytics, security, reviews, and website functionality
• Advertising and marketing partners: to measure campaigns, provide marketing, and deliver advertising, subject to applicable law and your available choices
• Affiliate and referral partners: to attribute referrals, prevent abuse, and administer affiliate commissions or promotional codes
• Professional advisers and authorities: to comply with legal obligations, respond to lawful requests, protect rights and safety, enforce policies, or resolve disputes
• Business transaction participants: in connection with a merger, financing, acquisition, reorganization, sale of assets, insolvency, or similar business transaction

We may also disclose information when you direct us to do so or provide consent.

7. Relationship with Shopify

Shopify hosts the Services and processes personal information about your access to and use of the store. Information submitted through the Services may be transmitted to Shopify and other service providers in countries outside your place of residence.

Shopify may also process information to provide enhanced commerce, security, analytics, and advertising features. For more information, review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

8. Third-Party Websites and Services

The Services may link to third-party websites, platforms, payment providers, social networks, or other services. Their privacy and security practices are governed by their own notices. Momfree is not responsible for the privacy practices, security, or content of third parties that we do not control.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and transaction records, comply with legal and tax obligations, prevent fraud, resolve disputes, and enforce agreements.

Retention periods vary depending on the type of information, the nature of our relationship with you, legal requirements, operational needs, and whether the information is needed to establish, exercise, or defend legal claims. We may delete or de-identify information when it is no longer reasonably needed, subject to applicable law.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no security system or method of transmission is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive payment, medical, or confidential information through unsecured email or other unsecured communication channels.

11. Children's Privacy

The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13 or knowingly sell or share personal information of individuals under 16 as those terms are defined by applicable law.

If you believe a child has provided personal information through the Services, contact us so we can review and delete it where required.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to or information about personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a portable copy of certain personal information
• Opt out of the sale or sharing of personal information or processing for targeted advertising, where applicable
• Withdraw consent where processing is based on consent
• Object to or request restriction of certain processing where applicable
• Appeal a decision concerning a privacy request where applicable
• Not receive discriminatory treatment for exercising an applicable privacy right

These rights are not absolute and may apply only in certain circumstances. We may request information needed to verify your identity and authority before processing a request.

13. Privacy Choices and Targeted Advertising

Where required by applicable law, you may use the privacy or cookie controls made available on our website to opt out of certain advertising cookies or disclosures used for targeted advertising.

Where legally required and technically applicable, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out for the browser and device sending the signal.

You may also contact care@momfree.com to ask how to exercise an applicable privacy right.

14. Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof of authorization and may ask you to verify your identity directly with us before completing the request.

15. International Transfers

Momfree, Shopify, and our service providers may transfer, store, and process personal information in countries outside your place of residence. Where required, we rely on legally recognized safeguards for international transfers.

For transfers from the European Economic Area or the United Kingdom, these safeguards may include approved standard contractual clauses or another lawful transfer mechanism, unless the destination is recognized as providing an adequate level of protection.

16. Complaints and Appeals

If you have a concern about how we handle personal information, please contact us first so we can review it. Depending on where you live, you may also have the right to appeal our response or submit a complaint to a data protection or privacy authority.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, technologies, business practices, or legal requirements. The revised policy will be posted on this page with an updated date. We will provide additional notice when required by applicable law.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or an applicable privacy right, contact:

XINGHE INDUSTRIAL (HONG KONG)CO.,LIMITED
Room 803, 8/F, Easey Commercial Building
253–261 Hennessy Road
Wan Chai, Hong Kong

Email: care@momfree.com